East African Tiger Brands Industries PLC code of ethics covers the following principles:
- Leadership through diversity
- Operating to the highest standards of service and productivity
- Recruitment and selection
- Acting responsibly towards society
- Relationships with customers, suppliers and business partners
- Gifts and hospitality
- Contributions to political parties
- Compliance with laws and regulations
- Zero tolerance for any form of bribery, corruption or dishonest activities
- Correct use of group assets and systems